Will Microsoft be able to keep up with Sony’s captivating speech on the PS4?

Source:[http://ca.ign.com/articles/2013/02/23/microsofts-lessons-from-the-playstation-4-reveal]

By: Danielle Merrithew

In terms of new consoles coming out, Sony is miles ahead of Microsoft thus far. Although the newest Playstation isn't coming out until the end of 2013, It already has a huge fan base who are excited for the release. With Sony's recent speech of the unveiling of the PS4, Microsoft should be taking notes on Sony's presentation. Is this captivating speech about the new generation the Playstation going to make or break Microsoft's ?

Sony's captivating speech was a huge success. This is because they kept their focus on the services that the PS4 will offer that are targeted towards the core gamer. At the beginning of their announcement, they awed the audience by throwing out terms such as "Teraflops" and "GDDR5 RAM." Most people probably have no idea what the definition of those terms are, that is what Sony wanted. Sony explained this to the crowd so the math of the console would be more identified. Sony felt it was important to highlight the technical aspects for the next generation of the Playstation name. These services that the Ps4 offers are not only an effective strategy to win the hearts and money of their fans, but to set the bar for the future of the Sony company.

Since Sony jumped the gun on the unveil of the PS4 in our eighth generation of consoles, Microsoft will either be able to improve their console, or hide in the shadows of Sony. It's always been a console war between the two companies. PS4 is better than Xbox 720 or vice versa. Reality is, neither are a better console, it's just the way they are marketed. With this speech that Sony recently had, it gives Microsoft a chance to watch their competitor and either win back their audience or drive them away. Microsoft needs to pack a punch with their technicality in their unveiling, it's the only way they can compete with Sony as of now. With the console wars still continuing in 2013, it's up to Microsoft to come up with a great marketing strategy to win over their customers.

Another aspect that makes Microsoft a weaker contender is the Kinect. The PS4 also has a Kinect-like camera sensor, that was only mentioned once or twice during the whole speech. It wasn't just a coincidence that they mentioned this only at the beginning of the speech and hardly touched on it later. To put it bluntly, no one gives a fuck about the Kinect. We as gamers could care less about motion sensors and cameras, we just want to fuck enemies up and enjoy our gaming. Contrasting from Sony's speech, we all know that Microsoft will highlight the Kinect multiple times, to the point that they will be deep-throating us with the damn thing. They had better make up with the Kinect with some facts that core gamers will actually enjoy.

The year of 2013 in consoles currently belongs to Sony and their Ps4. Sony's unveiling has excited players new and old, those whose hearts belong to the sony franchise for the nostalgia or those who have finally reached the age that their mom allows them to play games. The effective marketing strategy that Sony has displayed has put us in awe and Microsoft in dismay. Will Microsoft be able to remind us that they have the superior game console or will their speech
make customers follow through with the Ps4? Will Microsoft's' Xbox 720 unveiling become more captivating than Sony's Ps4? Only time will tell.